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Marketing Planning

Matching Client Resources
With Consumer Reality


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Sifting Big Data”, Oil & Gas Investor, January, 2013.

International Demand: The Market Share Motherload”, Sales & Marketing Management, July 13, 2009.

New Angle on Airbags”, Automotive Industries, June 1997.

Bank Marketing Four Part Series on “Customer-Driven Bank Marketing” for the ABA and the State Associations of Texas, Oklahoma, and Kansas, 1995-1996:

  1. Marketing Planning: Working Inside to Understand Customers”, Texas Banking, January 1995.
  2. Marketing Planning: Work From Your Defendable Attributes”, Texas Banking, April 1995.
  3. Right People, Information are Keys to Effective Marketing”, Kansas Banker, September, 1996.
  4. Simple Exercise Identifies Bank’s ‘Core’ Product Areas”, Oklahoma Banker, January 1996.

History Takes Some of the Fear out of (Healthcare) Reform”, Benefit Outlook SBC Newsletter, Spring 1994.




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