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Hall of Fame

Pat M.

Marketing strategist / consultant / mentor

Pat was the patriarch of thinking early on for MarketMotion. We met shortly after MarketMotion was formalized (1991) and as founder I personally learned more from him in two months than I had in my previous seven years. Though all of my colleagues over time have been highly modest and intelligent people Pat provided a sounding board which was jovial, robust and required thought before engaging in our friendly banter. Whether we were talking market strategy, tactics or life his gusto is in us all. To his credit he launched, maintained, and grew many companies we all still enjoy today.  Irish Spring (soap), Dr. Pepper (soda), Club Corp. of America (golf), American Standard (plumbing), Hallmark (greeting cards), to name a few, and he ran a high-value marketing consulting firm for two decades with partner Les Langberg. Pat passed away peacefully in January of 2019, and is survived by his daughter Jessie whom he relished, lovingly. We can still hear him carrying a room now, "Ha, let me tell you something...!"  He gave us all a lot of good somethings.

Mark C.

Mark C.

Market researcher and strategist

Mark is among the most calm, gracious people to work with on market research because he takes it all in from primary, secondary, and anecdotal information to form a relevant framework for the client, writers and art directors as we prepare a Creative Brief for strategy to tactical linkage. His gaze when we come upon an "audience break through" is boyish, but his focus on the C-level executives is telling. What would one expect from a Northeastern professional. Mark has worked with MarketMotion on numerous B2B engagements from Bio-Rad Labs (reagent kits), Premiere Conferencing, (audio/web), oil and gas software, health care and insurance segments. On his own he is accomplished with many consumer products companies, including, Motel 6, Frito-Lay, Coca-Cola Foods, Texas Instruments, TGI Friday’s, Trane, Lennox, and many others. He won a Gold Effie from the American Marketing Association for his work on “Tom Bodett for Motel 6, considered the most successful radio campaign in America, and he was instrumental in the longtime theme for Trane, "It's hard to stop a Trane." What a grounded professional.   Mark currently lives in the Austin, TX area and travels to see his family around the country. Looking forward to our next foray with a client that requires a fresh look at appealing to their audience.

Jack A.

Jack A.

Creative director / strategist /
ad agency owner

Jack has been instrumental in demonstrating what leadership and effectiveness can be like for clients seeking pragmatic advertising guidance. Together we launched Outlet Malls of America in TX and OK, rebranded and repositioned Vista Savings in TX, turned around Rowe Machinery (Mestek) by over 30% top line, and sustained the Adolphus Hotel through a rough mid-80's period in Dallas to help them hold their ADR. One of the most benevolent business people MarketMotion has ever been associated with. His contributions continue and are steadfast. He still plays the drums in DFW.

Carolyn A.

Carolyn A

Art director / designer

Carolyn is one of those special talents that can articulate in a way that anyone can accept. What a classy art director and person with a wonderful sense of life and humor. Sort of important when we deal with such a wide range of audiences and business subject matter. She has designed work for MarketMotion clients ranging from technology/software, oil and gas, and healthcare which demonstrates her range since she was also the art director for Williams-Sonoma catalogues for 16 years. After years of sharing the merits of Colorado with her from the MarketMotion standpoint, Carolyn and her husband Gene moved to Grand Junction and it seems they are enjoying life fully while she continues to work with us and help make client's efforts measurably effective.

Jeanine S.

Jeanine S.

Copywriter

Jeanine has been a quiet star since the mid-80's when I first saw her professional portfolio, but there is nothing quiet about her copywriting. She has named multiple companies, products, and services for MarketMotion clients and written thousands of words of meaningful and effective copy. She's a treasure and we have always been appreciative to have access to her ability to absorb the business circumstance and convey relevance to an audience. In her spare time she once even earned a year's supply of Ben & Jerry's Ice Cream because she named a flavor or two. Yum. To her personal credit she shares a personal affinity with MarketMotion founder, Mark Masters, for the Chicago Cubs, and she continues to operate Dallas Bites!/Dallas by Chocolate food and historical tours, which she founded in DFW. Watch out, she also is a 3rd degree black belt and trains youth in tae kwon do!

Bernard S.

Bernard S.

Art director / designer /
ad agency owner

Bernard is a consummate professional, and he's like a brother. We both knew it was a great match when MarketMotion discovered him in Colorado about 20 years ago, and he and his team at SANDIA have contributed to helping us grow over a dozen companies in as many categories as you can conjure.   Audio conferencing, healthcare, multi-family technology, and oil and gas software to name a few. Some firms as large as $100 MM or just start-ups. Nevertheless, with Bernard those clients still get what MarketMotion labeled decades ago as "Aggressive/Patience™". It is a beautiful thing to observe and work with. Here in our town he is diverse enough in his thinking he has also helped underdog public officials get elected and if you live here there is a widely know theme he created to the affect that Colorado Springs is becoming nationally known as “Olympic City USA". Bernard fly fishes, bikes, runs, plays golf, brews beer, paints, and has raised two wonderful ladies with his wife Renee. We look forward to keep on keepin' on because he is a trusted partner.

 

 

 


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