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ARTICLES / RESOURCES
“Sifting Big Data”, Oil & Gas Investor, January, 2013.
“International Demand: The Market Share Motherload”, Sales & Marketing Management, July 13, 2009.
“New Angle on Airbags”, Automotive Industries, June 1997.
Bank Marketing Four Part Series on “Customer-Driven Bank Marketing” for the ABA and the State Associations of Texas, Oklahoma, and Kansas, 1995-1996:
- “Marketing Planning: Working Inside to Understand Customers”, Texas Banking, January 1995.
- “Marketing Planning: Work From Your Defendable Attributes”, Texas Banking, April 1995.
- “Right People, Information are Keys to Effective Marketing”, Kansas Banker, September, 1996.
- “Simple Exercise Identifies Bank’s ‘Core’ Product Areas”, Oklahoma Banker, January 1996.
“History Takes Some of the Fear out of (Healthcare) Reform”, Benefit Outlook SBC Newsletter, Spring 1994.
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